That What I Like: A Handwritten Font for Modern Web Design
I was working on a rebrand for a boutique online store selling handmade stationery, and the first thing that stood out was the need for a font that felt personal yet professional. That What I Like from Script Amp caught my eye immediately. It’s a handwritten font with a natural, organic feel—something that would bring warmth to the digital experience without sacrificing clarity.
The font has a clean, slightly stylized script that mimics real handwriting. It doesn’t have the jagged edges or overly decorative flourishes that can make some script fonts hard to read. This makes it ideal for headers, call-to-action buttons, and even short phrases in hero sections. I tested it on a mobile layout, and it scaled well, maintaining its legibility across different screen sizes.
One of the first places I used That What I Like was in the hero section. The headline “Handcrafted with Care” looked inviting and authentic, which aligned perfectly with the brand's voice. I paired it with a simple sans serif font for the supporting text, which helped maintain visual balance and readability. This is a common practice when using display fonts like That What I Like—they work best when complemented by more straightforward typefaces for body content.
On the product pages, I used the font for feature titles and promotional banners. It added a touch of personality without overwhelming the design. For example, using “Perfect for Note-Taking” in a subtle banner over an image of a journal gave the page a cohesive, branded look. The font also worked well in the footer for newsletter sign-up prompts, where it felt friendly and approachable.
When it comes to readability, That What I Like performs surprisingly well. I made sure to test it against dark and light backgrounds, as well as over image overlays. On light backgrounds, it had good contrast and didn’t blend into the text. On darker tones, I adjusted the font weight slightly to ensure it remained visible. For small buttons or links, I kept the text short and avoided long phrases, which helped maintain clarity.
Another area where this font shined was in the blog section. I used it for post titles and category headers. The soft, flowing lines gave each entry a unique character, making the content feel more engaging. I also experimented with it in social media graphics and email templates, where it added a nice touch of creativity without compromising professionalism.
For the logo, I considered using That What I Like but ultimately opted for a cleaner version of the same style. However, it did inspire the overall typography direction for the brand kit. The font’s versatility allowed me to use it in various contexts—from headers to decorative accents—without ever feeling out of place.
One thing I always check before using any font on a website is its webfont availability and file formats. That What I Like comes with standard webfont formats, including WOFF and WOFF2, which ensures fast loading times. It also includes a range of styles and weights, giving me flexibility in how I used it across different elements of the site.
Font pairing is another key consideration. I found that pairing That What I Like with a modern sans serif like Montserrat or Inter created a great contrast. The combination felt both creative and trustworthy, which was exactly what the brand needed. For more editorial-style content, I experimented with a serif font alongside the script, which gave the site a more refined look.
In terms of commercial use, the font has proper licensing for websites, client projects, and digital assets. This made it easy to integrate into the brand’s design system without worrying about legal issues. I also checked for multilingual support, which wasn’t necessary for this project but is a good consideration for global brands.
Overall, That What I Like proved to be a valuable addition to the design toolkit. It brought a human touch to the digital interface while maintaining the necessary level of professionalism. Whether it’s used for headlines, buttons, or decorative elements, it adds a layer of personality that resonates with users.
If you're looking for a handwritten font that balances style with usability, That What I Like from Script Amp is definitely worth exploring. Its clean lines and natural flow make it a versatile choice for a wide range of web design projects. From boutique stores to creative portfolios, this font can help elevate your brand’s visual identity without sacrificing functionality or readability.
